Sundance Film Festival '22

The Sundance Film Festival is one of the most prestigious independent film festival in the world. The identity and visual language pays homage to our solar system's most radiant source of light and life: the sun–graphically representing our closest star as a point of convergence. 

Inspired by Sundance, Utah landscapes, the palette evokes a sense of place. The brand system, influenced by filmmakers' experimental spirit, captures the dynamic interplay of sun and camera flares, creating an iconic visual narrative for independent cinema worldwide.

 

Role ↘
Lead Designer & Design Director

Output ↘
Brand Idea
Brand Identity
Type & Color system
Direction for visual system

Frame
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SFF22_Banner-copy
image-15
2022-Festival-Catalog_Main-0
image-16
image-11
Patch-Henley_Black-3-1
Windbreaker_00.default-1
Windbreaker_Main-2-1
Puff-Jacket_Main-2
Puff-Jacket_Main-3
Puffy-Blanket_00.default
Pom-Beanie_00.default
SCIS-Indie-Film-Lover-Tee_00.default-1
Fest-Tote-Bag_WhiteOrange-4
Bandanna-22_00.default
Shot-Glass-22_00.default
Wordmark-Mask_00.default
Icon-Beanie_White-3
Logo-Dad-Hat_00.default
Fest-Socks_Sky_Orange-4

CREDITS

Creative Team ↘
Archie Bell 
Ryan Nguyễn 
Celine Han
Chelsea Carlson
Dan Onufrishyn
Kimberly Weiner
Randy Gregory


Advisors  ↘
DeeDee Gordon
Mark Kingsley 
Dr. Tom Guarriello 
Melinda Welch 


Foundry ↘
Pangea by Fontwerk

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