About | Saloni Soni

In my 13-year career as a Designer and Creative Director, I've dedicated myself to shaping identities and custom design systems that seamlessly translate business into brands, in New York and globally. With a style-agnostic, product value driven creative approach, I enjoy constructing authentic and enduring systems for brands.

I've had the opportunity to lead agency teams and established an independent practice tailored to meet distinctive requirements across industries, while winning various accolades along the way.

CAPABILITIES

BRAND STRATEGY
DESIGN STRATEGY
BRAND AUDIT
NAMING
BRAND IDENTITY
DESIGN SYSTEM
GUIDELINES
PACKAGING
CREATIVE DIRECTION
ART DIRECTION
EDITORIAL DESIGN
SOCIAL MEDIA
WEB ART DIRECTION

CONNECT

LINKEDIN

CONTACT

SALONISONI23@GMAIL.COM