Star Trek Web3

Paramount wanted to bring its most iconic entertainment IPs into the web3 world to garner more fan engagement and bring unique experiences to life on their official NFT platform, powered by RECUR.

Inspired by Star Trek: The Original Series, we created an end-to-end experience including NFTs, containers, unboxing, website and a robust brand manual for this platform.
 

Role ↘ 
Creative Director 

Output ↘
Brand Evolution for Web3–
Naming
Brand Identity 
Guidelines
Website
NFTs and Packaging –
Concept & Design
Art Direction & Story Boards
Soft currency

BRAND COLORS

The brand colors take inspiration from the spectrum of colors we see in our dayscape – the warm tones representing daytime and cool tones for nightime, which also work as dark mode on the app. The Sense Orange, retained from the original brand, a bold and optimistic color is used strategically throughout the brand to spotlight facts and create brand moments.

CONTAINER DESIGN
& NFTS

The NFT's prestige is conveyed through a metal container, with metals intensifying across the rarity spectrum. Animated left-to-right, these containers unveil additional information about the displayed character, object, or scene, drawing inspiration from midcentury-modern poster illustrations for a painterly aesthetic.

UNBOXING STORYBOARD

A detailed storybox of how the NFT's would be unveiled from within their packs utilizing signature Star Trek tech effects like the 'beaming up' via the transporter.

CREDITS

Creative Team:
Harold Magnus 
Luis Lemus 
Carlos Garcia
Matthew Steenburg
Lauren Riddoch
Jennifer Chatlani

For Huge Inc.