Sense

Sense is a climate tech scale-up that makes
energy monitoring devices that empowered users with knowledge about their energy usage. Sense wanted to reposition from a B2C hardware company to an energy sensing system that builds a relationship between people, homes and the grid.

For the rebrand we build from the idea of 'Great Energy',  empowering consumers and partners to improve their energy use and actively participate in a cleaner, brighter and more resilient future.

Role ↘ 
Designer & Creative Director 

Output ↘
Brand Identity Refresh
Visual Language Refresh
Brand Guidelines

BRAND COLORS

The brand colors take inspiration from the spectrum of colors we see in our dayscape – the warm tones representing daytime and cool tones for nightime, which also work as dark mode on the app. The Sense Orange, retained from the original brand, a bold and optimistic color is used strategically throughout the brand to spotlight facts and create brand moments.

DESIGN SYSTEM

Taking inspiration from Sense as a home energy expert, we started with the home. We built a set of dynamic shapes that can be cropped to create a variety of different layouts that work well as a standalone piece or when paired with photography or illustrations.

ILLUSTRATIONS

The illustrations always depict a warm, relatable, in-home moment showcasing people using appliances. The style uses subtle light and shadow to depict space as well as bring in brand shapes from our library wherever possible.

TYPOGRAPHY

Circular Sense is a modernist geometric sans-serif, perfect for expressive brand moments in its bold weight. A customized versio of Lineto's Circular, the font pairs well with our brand shapes and reads clearly at small sizes.

PHOTOGRAPHY

The photography style is warm, energetic and inviting – an embodiment of our brand idea, 'Great Energy'. Photographs always show lived-in homes with shots of people enjoying their everyday lives and evocative portraits with the subtle backdrop of their power usage.

BRAND GUIDELINES

A home for all things Sense brand, these guidelines serve as a guide and resources center for making any new creative for the brand.

CREDITS

Alejandro Largo
Ryan Miglavs
Anisha Sisodia
Tommy Parker